Dollar for dollar, social is the most efficient channel for connecting with your target audience. Target only those who match your ideal customer profile, include/exclude current or past customers, test cheaply and scale based on traction.
Consumer churn is often due to a change in circumstance, as opposed to a negative experience. Use your data sets to find and win new and dormant customers with message customised to their buyer profile. Understand who your high value customers are, then target new buyers with matching traits.
Get full analytics and reporting to keep a finger on the pulse of which consumer groups are delivering. Use insights to optimize your social ROI and adjust tactics throughout your business.
Build an increasingly efficient channel of revenue that engineers word-of-mouth around your brand. Understand the best converting pockets of demand and scale them throughout all aspects of your business.